PREVIOUSLY ON ECOUTERRE: Vanessa Paradis is the New Face of H&M Conscious Clothing
GREEN WITH GLAMOUR
Standout pieces for ladies include a dusty-pink floor-length backless dress made from 100 percent recycled polyester, a sharply cut organic-cotton blazer-and-trouser combo, a loose off-white kimono with a “bohemian air of faded glamour,” and a vintage-y cream frock with sheer sleeves, an asymmetric train, and embroidered swallows.
The Conscious Exclusive collection will debut online and at 140 H&M stores worldwide on April 4.
For the gents? A slim-fitted jacket with dramatic fringing down the back of both sleeves, a collarless shirt with an attached bow tie (“elegant when tied and dandyish when left undone,” pipes Johansson), and a white three-piece tuxedo with old-fashioned button braces on the trousers.
“I love how this collection has pure glamour and style, and is made from more sustainable materials,” Johansson says. “For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work.”
The Conscious Exclusive collection will debut online and in 140 H&M stores worldwide on April 4.