H&M Launches First Products Derived From Garment-Recycling Initiative

H&M, clothes recycling, clothing recycling, recycled clothing, upcycled clothing, recycled fashion, upcycled fashion, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, I:Collect, I:CO, clothing take-back, take-back programs, recycled denim, upcycled denim, recycled cotton, upcycled cotton, recycled jeans, upcycled jeans


Available in stores in February, the upcoming range comprises 20 percent recycled cotton, which H&M says is the maximum amount that can be currently used without compromising the fabric’s integrity. Still, the retailer says its goal is to progressively increase its use of post-consumer recycled materials.

H&M says its goal is to progressively increase its use of post-consumer recycled materials.

“The trend is moving more and more towards working with recycled fabrics and as a designer you of course want to work with the latest trends and developments,” Jon Loman, the concept designer behind the recycled-denim line, says in a statement. “It feels good to do something that both we and our customers believe in and that benefits the environment.”

H&M’s garment-collection program, the company says, offers an “easy solution” to eliminating clothes from the landfills. Although the initiative minimizes waste in the short term, H&M says it has its long-term sights on reusing and recycling all textile fibers for new use. Any proceeds from the program will benefit the H&M Conscious Foundation, where the money will be funneled to projects designed to close the loop on textiles.

+ H&M

Related Posts

2 Responses to “H&M Launches First Products Derived From Garment-Recycling Initiative”

  1. purewaste (@@kallemaatta) says:

    Cotton is a toxic plant and it is really good to see H&M starting to use it more efficiently. 20% recycled denim is a good start. 100% recycled should be the goal.

  2. wa off says:

    I totally agree with the previous comment..it’s nice to democratize ethical fashion and big firms like H&M have the power to do so… but we have to pay attention on H&M ‘s green washing…20% is nice, 100% is better, more over when the name is H&M, that have ressources and finances enough to develop an affordable whole range of sustainable, ethical and eco-friendly garments ! why don’t they switch into 100% green quickest ? It isn’t a matter of money for them… maybe a matter of invetors and shareholders ?… ////www.wa-off.com The french little voice of ethical fashion

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.


Lost your password?