H&M has reclaimed its position as world’s biggest user of organic cotton, according to Textile Exchange’s annual organic-cotton market report. The Swedish retailer, which held the title in 2010 and 2011 but was outstripped by the Dutch-owned C&A in 2012, is back at No. 1 for 2013. Nearly 11 percent of the cotton H&M used in 2013 was certified organic, up from 7.8 percent in 2012. Other top buyers include C&A in second place, followed by Puma, Nike, and new contenders Decathlon and Tchibo.
“We are very proud of this achievement and we have set a clear goal to further increase our usage of certified organic cotton,” Henrik Lampa, H&M’s environmental sustainability manager, says in a statement. “This is part of our strategic target to use only more-sustainable cotton by 2020.”
“All together means major improvements for people and the environment and makes clear business sense,” he adds.
There’s one list where H&M isn’t entirely victorious, however. Stanley & Stella, Target, and Coyuchi snagged the top three spots in Textile Exchange’s ranking according to growth. H&M sits above C&A and Inditex, but below Puma, G-Star Raw, and Williams-Sonoma, at eighth place.