H&M Taps Actress Olivia Wilde as Face of “Conscious Exclusive” Line

Olivia Wilde, H&M, Conscious Collection, eco-celebs, eco-friendly celebrities, sustainable celebrities, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly partywear, sustainable partywear, eco-friendly formalwear, sustainable formalwear, eco-friendly dresses, sustainable dresses, organic cotton, organic linen, recycled polyester, Tencel, organic silk

H&M is getting the hero it deserves. The Swedish retailer has tapped Olivia Wilde—and, we hope, her eco-crime-fighting alter ego, Princess Layers—to be the new face of its environmentally sustainable “Conscious Exclusive” collection. The line’s third celebrity spokeswoman, the Hollywood actress suceeds supermodel Amber Valletta, who in turn inherited the role from French singer-actress Vanessa Paradis in 2013. Wilde, an environmental advocate and the co-founder of philanthropic e–tailer Conscious Commerce, will model pieces from the range ahead of its launch in 200 H&M stores worldwide, as well as online, on April 16.

Olivia Wilde, H&M, Conscious Collection, eco-celebs, eco-friendly celebrities, sustainable celebrities, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly partywear, sustainable partywear, eco-friendly formalwear, sustainable formalwear, eco-friendly dresses, sustainable dresses, organic cotton, organic linen, recycled polyester, Tencel, organic silk

GOING WILDE

“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” Wilde says in a press release.

RELATED | Olivia Wilde, A.K.A. “Princess Layers,” Wants You to Recycle Your Clothes

The eco-chic lineup promises a “global influence,” drawing inspiration from African, Asian, and Indian cultures in cut and detail, according to Ann-Sofie Johansson, H&M’s head of design for new development. Dresses made from materials such as organic silk, organic cotton, organic linen, Tencel, and recycled polyester will abound, together with hand-drawn prints commissioned exclusively for the collection.

“I love the look of this year’s Conscious Exclusive collection,” Johansson says. “The pieces are full of character with the most beautiful prints, all made from more sustainable materials”

+ H&M

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One Response to “H&M Taps Actress Olivia Wilde as Face of “Conscious Exclusive” Line”

  1. thegreencatalogue (@greencatalogue) says:

    I’ve been eyeing this line lately, and i just love that she’s getting behind it.

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