VIDEO: H&M Unveils New “Conscious Collection” for Fall 2011


Awash in lace, tone-on-tone embroidery, and heady floral prints, the fall lineup borrows from the “sweet romance of Swedish folklore,” according to Ann-Sofie Johansson, head of design at H&M. “The silhouette is feminine and the pieces are luxuriously embellished,” she says.

+ Conscious Collection

+ H&M

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