H&M's "Conscious Collection" returns to select stores on Friday with the release of new styles for fall. First launched in February, the Swedish brand's label-within-a-label opts for planet-friendlier materials—such as organic cotton, hemp, silk, recycled wool, recycled cotton, recycled polyester, and Tencel—at the same price points as its primary line. Scroll through our slideshow for a selection of looks, including curve-hugging sheath dresses, embellished wool coats, puff-sleeve peplum blouses, braided knits, and chunky ankle booties.
Awash in lace, tone-on-tone embroidery, and heady floral prints, the fall lineup borrows from the “sweet romance of Swedish folklore,” according to Ann-Sofie Johansson, head of design at H&M. “The silhouette is feminine and the pieces are luxuriously embellished,” she says.