How Do You Define “Sustainable Fashion,” Exactly?

Kizzy Jai Knight, Jai Active Wear, Jai, Designers & Agents, Designers and Agents, D&A, eco-fashion, sustainable fashion, green fashion, sustainable style


“Sustainable,” “eco,” organic,” “ethical”—keeping track of the plethora of “green” (there’s another one!) fashion terms can make a sane person run screaming for the straightjacket. But what’s in a name? We ambushed five emerging eco-designers at the Designers & Agents Green Room—including Samantha Pleet, Kizzy Jai Knight, and Shannon South—to suss out their susty definitions.

The final word? “D&A is really about fashion first, and sustainability second,” Ed Mandelbaum, co-founder of the international trade show, tells Ecouterre. Yet bringing the two together only made sense. “This is the best Green Room that we’ve ever had,” he adds.

+ Designers & Agents

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2 Responses to “How Do You Define “Sustainable Fashion,” Exactly?”

  1. Coco says:

    I’m unsure about the term “sustainable fashion”, as fashion is so fickle, but I like the term “sustainable style”, and I tried to define some principles for it in this blog post –
    But whatever efforts we make as consumers, we need great designers like these who can take responsibility their end (and websites like yours to tell us about them!) Thanks!

  2. Schauleh Sahba says:

    Sustainable fashion means different things to different people. Here’s my take on it.

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