ONLINE THRIFT STORE
Meet I-ELLA, a new kind of fashion-swapping site that is about to become your new BFF. A cross between Gilt Groupe and eBay, I-ELLA lets you shop in other people’s designer closets, sell and swap luxury items you’re ready to pass along, and browse auction pieces from celebrities such as reality-TV star Whitney Port and legendary model Veronica Webb.
Buying preloved clothing from I-ELLA is about as sustainable as you can get with your shopping.
Buying preloved clothing, shoes, and accessories from I-ELLA is about as sustainable as you can get with your shopping (aside from shopping at your neighborhood thrift store, that is). Think about it: You get to bag, say, a mint-condition Yves St. Laurent tote at half-price, a fellow fashion lover clears some closet space, and your favorite charity gets a slice of a nice chunk of change—all without expending any new resources or materials. Everybody wins.