Iggy Pop and H&M Want You to Recycle Your Clothes

by , 09/03/15   filed under: Eco-Celebrities, Eco-Fashion Brands

Iggy Pop wants you to recycle your clothes. The American singer-songwriter has teamed up with H&M to highlight the retailer’s garment-collecting initiative. In a video “public service announcement,” the “Lust for Life” hitmaker extolls the value of breaking all the rules of fashion save one: “Recycle your clothes,” he intones. H&M has been championing the “circular economy” of late. Besides launching new styles in its “Conscious Denim,” line, which is derived, in part, from some of the 14,000 tons of textiles it’s collected over the years, the company recently kicked off a $1 million annual prize to find the next big closed-loop innovation.

Iggy Pop, H&M, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, clothes recycling, clothing recycling, clothing take-back, take-back program, recycled fashion, upcycled fashion, recycled clothing, upcycled clothing, recycled clothes, upcycled clothes, eco-celebs, eco-friendly celebrities, sustainable celebrities, green celebrities, DoSomething.org

Photo by Helga Esteb/Shutterstock


And, together with DoSomething.org, H&M is introducing the “Close the Loop College Cup” competition.

From now through October 1, 50 colleges across the country will be competing to see who can collect the most used clothing.

RELATED | H&M is Offering $1 Million for Best Textile-Recycling Innovations

Participants are eligible to win a $2,000 scholarship, new laptops, and “other compelling prizes” for both themselves and their schools, according to the retailer.

“All H&M stores globally accept clothing and textiles of any brand, in any condition, year round that can be recycled in their garment recycling boxes,” it says in a statement. “H&M encourages everyone to spread the word, and don’t let fashion go to waste, by sharing the film socially.”

+ H&M

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments


Do you live in Canada? Register here

I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.

You must agree to receive emails from this site to subscribe.


Lost your password?