Site Meter

Interactive Clothes Hangers Offer Fashion Advice to Japanese Shoppers

by , 05/16/13   filed under: Wearable Technology

SMART HANGER

Japanese retailers are hoping that the hanger will promote consumer spending in a notoriously depressed market. “The hanger is being introduced by apparel makers who want to do something new and think how they can make stores exciting,” Yota Nakamura, TeamLab’s marketing director told The Japan Times.

TeamLab came up with the hanger after it noticed that clothes worn by models on e-commerce sites sold better.

TeamLab came up with the hanger after it noticed that clothes worn by models on e-commerce sites sold better than those displayed on their own. “We thought we could do the same thing for stores,” Nakamura said. “If images of a model wearing coordinated items appear on a screen when a customer picks up a hanger, we thought it would boost sales.”

The tactic appears to be working. A representative from the Vanquish men’s clothing outlet in Shibuya said that sales doubled after the hangers were introduced in September 2011.

TeamLab is now in talks with other brands to expand the hanger’s reach. The group’s goal is less about profit margins than the overall customer experience, however. “We want to raise customers’ level of excitement,” Nakamura said. “If the shopping experience is fun, it should ultimately increase sales.”

+ TeamLab Digital Hanger

+ TeamLab

[Via The Japan Times]

Related Posts

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER

Sign me up for weekly Ecouterre updates

Let's make sure you're a real person:

CURRENT USERS LOGIN

Lost your password?