Ivana Helsinki Channels “Madison County” at Spring 2014 NY Fashion Week

DOOMED LOVE

The runway also saw the debut of a capsule selection of denim, a first for the Ivana Helsinki brand, which manufactures its wares in a family-operated atelier in downtown Helsinki, where the company is based.

“The moral dilemma in the film haunted me for ages,” Suhonen says. “How love can be sensual, life-giving and wounding at the same time.”

“The moral dilemma in the film haunted me for ages,” Suhonen tells Ecouterre. “How love can be sensual, life-giving and wounding at the same time. It´s the most beautiful love story I´ve ever seen.” So moved she was by the star-crossed affair that Suhonen, on a road trip from Los Angeles to New York, insisted on stopping in Madison, Iowa, to visit the old wooden bridges featured in the film. Romantic elements abound in the collection as a result, she says.

For Spring 2014, Ivana Helsinki introduced two new prints—”Iowafly” and “Until We Meet Again”—both based on original artworks by Suhonen. “The collection’s strong mood reflects love, nostalgic flavors from our youth, and a praise to beautiful, hobo, butterfly girls,” she says. The Ivana Helsinki woman, Suhonen adds, is clever, girlish, and a “bit hippy”; someone who “carries the fire, not just follows it.”

+ Ivana Helsinki

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