When it comes to collaborating with ethical designers, Europe’s high-street retailers—one of Duchess Kate’s favorite haunts included—have been quicker on the uptake than their counterparts across the pond. J.Crew, however, is making a running start by teaming up with Edith A. Miller, a historical label that makes its comfy striped classics in a century-old Pennsylvania mill using 100 percent American-grown cotton.
J.CREW x EDITH A. MILLER
Part of J.Crew’s “In Good Company” initiative, the partnership was an obvious fit. “Both companies have an affinity for the classic, all-American stripes,” says designer Nancy Gibson, who co-founded Edith A. Miller with Jennifer Murray.
“Both companies have an affinity for the classic, all-American stripes,” says designer Nancy Gibson.
Could this be the beginning of a burgeoning trend? Even as Gibson and Murray join upcycled jeweler Lulu Frost on J.Crew store shelves this month, fellow retailer Anthropologie is quietly adding sustainable brands such as The Podolls, The Andean Collection, and Pendleton’s Portland Collection into its lineup. Surprisingly, few of these collaborations have garnered much fanfare, but maybe it’s that nonchalance that makes them shine.
One question remains unanswered: Will higher production numbers hinder the quality and ethics of these rock-star brands? We’re hoping for a “no” on that one.