Each bag not only diverts textiles from landfills, according to Mendelsohn, but it also represents a piece of airline history “once worn by some of the most unique crew members in the industry.”
Manhattan Portage says it kept JetBlue’s buoyant brand personality in mind when creating the bags. The dopp kit, for instance, comprises an exterior made from JetBlue’s windowpane flight-attendant shirts, a lining derived from its scarves, and a handle cobbled together from a necktie. The “Sohobo” bag was once an all-weather jacket. The “City Lights” bag is the reincarnation of a JetBlue pilot’s shirt, its wings meticulously preserved.
“By incorporating the technical aspects including high-visibility reflective prints of the JetBlue ground operations crew member uniform pieces and the aesthetics of the inflight crew uniform piece, such as the signature pilot wings, we were able to come up with a series of durable bags that are as fun and unique as JetBlue,” says Lauren Hoffman from Manhattan Portage’s sales and marketing department.
This isn’t JetBlue’s first attempt at finding new homes for its old threads. The carrier, which redesigned its uniforms last June, previously donated more than 18.5 tons of used uniforms, clothing, and fabric to Planet Aid, a nonprofit that recycles unwanted garments to fund sustainable development in Africa, Asia, the Caribbean, and Latin America.