Jenny Hwa, Founder and Designer of Loyale

by , 11/27/09   filed under: Features, In the Closet With

Jenny Hwa, Loyale

Jenny Hwa’s reputation precedes her. The designer behind Loyale, Hwa is one of the original eco-fashion trailblazers, an accomplishment that has garnered her no small number of accolades and honors. Her organic blouses, dresses, jackets, and, yes, bikinis brim with flirty, feminine details, along with a timeless appeal that makes them all-weather wardrobe staples. (Psst, don’t miss the phone-in, Crazy Eddie warehouse sale starting Monday.) Here, Hwa opens her closet to us, as well as surprises us with a cameo from a celebrity fan!

Jenny Hwa, Loyale

Here is my new closet in our recently acquired Winston-Salem, NC home. Although I dreamed of having my very own closet, I am still sharing with my husband! I suppose, that’s what we get for buying a charming, petite 1930s bungalow, but less closet space is worth all the yesteryear delights this house holds.

Jenny Hwa, Loyale

Hanging here is a variety of my of-the-moment must-haves that I keep on rotation—all Loyale. With 10 seasons under my belt designing Loyale, I have an obscene amount of clothing, so when dressing, Loyale is usually my first choice because there is so much of it. I find it hard to buy clothing because I know that within 6 months I’ll have a whole new collection to update my wardrobe.

Jenny Hwa, Loyale

My collection of accessories. My best friend is Andrea Brueckner and all of her handbags are made in the heart of NYC, sweatshop-free—I love locally sourced items! Then I have my vintage fetishes, such as clutches and Samsonite cosmetic cases in all colors and varieties (I scored this brand-new, baby-bluey one for $2 at the thrift shop here!) Plus, I do have one of the whimsical Anya Hindmarch bags that I like to use, but I was sad she didn’t use eco-materials and local production to make it.

Jenny Hwa, Loyale

My vintage fetish continues when I need to break the Loyale “rut.” I especially love vintage for evening events, as it can be such a challenge to source beautiful, eco-friendly evening wear fabric, so I like to spice up my wardrobe with zany prints and silhouettes from bygone eras.

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