If you’ve been hankering for Nicole “Snooki” Polizzi’s now-infamous up-do, hanker no more. The star of MTV’s reality series Jersey Shore will be pumping up the volume of coifs across the country with her own line of ecologically aware faux follicles. Branded “Snookilicious,” the Snooki-inspired wigs—complete with Polizzi’s signature bouffant—are made from polyester fibers derived from discarded PET plastic bottles.
The diminutive “guidette” sees planetary stewardship as an extension for her love of animals. “I’m a vet tech,” she tells Ecouterre. “Like, I save animals, so why not the environment?” Available in auburn, blonde, and l’original brunette, each wig comprises the equivalent of up to four recycled plastic bottles.
Available in auburn, blonde, and brunette, each wig comprises up to four recycled plastic bottles.
If the 2 million-plus viewers who tune in to Jersey Shore each week purchase a Snooki wig, according to a press release, Polizzi’s venture could wind up diverting more than 340,000 pounds of polyester waste from the landfill—enough to engulf 71 boardwalk T-shirt stores.