Jersey Shore’s Snooki Launches Hair “Poofs” Made From Recycled Bottles

Snooki, Jersey Shore, MTV, eco-fashion, green fashion, sustainable fashion, sustainable style, eco-beauty, green beauty, eco-friendly wigs, recycled PLA, upcycled wigs, recycled wigs, April Fools

If you’ve been hankering for Nicole “Snooki” Polizzi’s now-infamous up-do, hanker no more. The star of MTV’s reality series Jersey Shore will be pumping up the volume of coifs across the country with her own line of ecologically aware faux follicles. Branded “Snookilicious,” the Snooki-inspired wigs—complete with Polizzi’s signature bouffant—are made from polyester fibers derived from discarded PET plastic bottles.

Snooki, Jersey Shore, MTV, eco-fashion, green fashion, sustainable fashion, sustainable style, eco-beauty, green beauty, eco-friendly wigs, recycled PLA, upcycled wigs, recycled wigs, April Fools

HAIR APPARENT

The diminutive “guidette” sees planetary stewardship as an extension for her love of animals. “I’m a vet tech,” she tells Ecouterre. “Like, I save animals, so why not the environment?” Available in auburn, blonde, and l’original brunette, each wig comprises the equivalent of up to four recycled plastic bottles.

Available in auburn, blonde, and brunette, each wig comprises up to four recycled plastic bottles.

If the 2 million-plus viewers who tune in to Jersey Shore each week purchase a Snooki wig, according to a press release, Polizzi’s venture could wind up diverting more than 340,000 pounds of polyester waste from the landfill—enough to engulf 71 boardwalk T-shirt stores.

Snookilicious will be debuting exclusively on QVC come Earth Day on April 25.

+ Snookilicious

+ QVC

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One Response to “Jersey Shore’s Snooki Launches Hair “Poofs” Made From Recycled Bottles”

  1. […] poof will be available to the world! The Jersey Shore guidette will be pumping up the volume with her new line of ecologically-minded wigs, complete with Snooki’s signature bouffant, made from polyester fibers derived from recycled […]

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