Play “Pass the Parcel,” Join Awamaki Lab’s Sisterhood of the Traveling Skirt

by , 04/20/12   filed under: Eco-Fashion Brands, Women's Eco-Fashion

Awamaki Lab, Awamaki, Summer Rayne Oakes, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly skirts, sustainable skirts, Peru

Maia Wojcik, wearing Awamaki Lab’s chain-letter skirt.

Who says snail mail is dead? Awamaki Lab wants to revive the analog era of “pen pals, heart-dotted i’s, and kitschy ephemera” with a Pass the Parcel-type challenge, according to Annie Millican, the label’s founder and director. Instead of hand-scripted missives, however, the Peru-based weaving cooperative has dispatched one of its high-waisted mini-skirts into the wild, where it will pass from the hands of one fashion tastemaker to another à la The Sisterhood of the Traveling Pants. The game is afoot, and you could be next in line.

Awamaki Lab, Awamaki, Summer Rayne Oakes, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly skirts, sustainable skirts, Peru

Summer Rayne Oakes, trying the skirt on for size.

CHAIN CHAIN CHAIN

The premise of the challenge is simple: Simply wait for your package, style and photograph yourself wearing the skirt, then send it off to the next person in line. Millican will post your photo and bio on her blog, where you’ll also find previous participants such as DJ Maia Wojcik, costume-designer Naoko Nagata, and model-entrepreneur Summer Rayne Oakes.

Past participants include DJ Maia Wojcik, costume-designer Naoko Nagata, and model-entrepreneur Summer Rayne Oakes.

“The intention here is to trace the full life cycle of one Lab garment, from the procurement of raw materials in the Andes, to the sewing and cutting process, to the myriad end uses of the skirt,” Millican tells Ecouterre. “And also, it’s fun to see how people interpret these Andean textiles, and how a sense of community—even one that’s cohered virtually—is formed through interaction with a tactile object.”

To add your name to the skirt’s dance card, email Millican at annie@awamaki.org and reserve your spot. If you happen to be in New York City and want to snag a skirt of your own (or any other Awamaki garment for that matter), you have until 7 p.m. today to check out the brand’s trunk sale at the Textile Arts Center.

+ Awamaki Lab

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