Justin Gignac’s “Waste Cubes” Illustrate NY Fashion Week’s Trashy Side

by , 09/22/11   filed under: Eco-Fashion News, New York Fashion Week

Yoxi, zero waste, eco-fashion, sustainable fashion, green fashion, ethical fashion, Angela Lindvall, Scott Mackinlay Hahn, Loomstate, Geren Lockhart, Geren Ford


Yoxi, a media platform that discovers “rock stars of social innovation,” also announced the winner of its waste-reduction competition, which was judged by Gregory, model-activist Angela Lindvall, and designers Geren Lockhart (of Geren Ford) and Scott Mackinlay Hahn (Loomstate).

Three college students took home the top prize for SEA: Endless, an apparel label that also serves as a quasi-library for products.

College students David Baron, Steve Kane and Zeshan Muhammed took home the top prize for SEA: Endless, a closed-loop apparel label that also serves as a quasi-library for products. The premise? Buy a hat, wear it, and when you’re done, return it to SEA for recycling into new hats. “We’ve finally settled on a way that we really want to attack with the supply chain,” Baron tells Ecouterre. “I recognize we are outsiders, so no fashion industry experience, but I recognize how amazing it can be to offer end-of-life products. It’s all about setting it up in a way for more effective recycling.”

Lindvall, who’ll also be judging television’s Project Runway All Stars wasn’t sold on SEA’s idea right away. “Honestly, at first I wasn’t sure about Sea: Endless,” she tells us. “But in the end I saw that these are some really innovative business guys so I look forward to see how they’re going to turn out their business.

Cheers to Yoxi, the winning SRRs (that’s “socially responsible rock stars”), and a fashionable future without waste.

+ Trim the Waste of Fashion

+ Yoxi

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2 Responses to “Justin Gignac’s “Waste Cubes” Illustrate NY Fashion Week’s Trashy Side”

  1. GoingGreenLimousine (@GreenCarService) says:

    We have a clothing store in Chicago called Connect that utilizes the cradle to cradle philosophy. The majority of clothing you buy at their store can be returned after it’s worn out so that it can be recycled into new garments. http://www.cbyconnect.com/

  2. loves2drum says:

    It’s horrible that the fashion industry has been allowed to contribute to pollution to such degree without consequence! It’s about time the industry got on board with green production and responsibility, but rather than just making *green* clothing, how about giving back to the communities they pollute and doing something totally meaningful without being self-serving!

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