TRIMMING THE WASTE
Yoxi, a media platform that discovers “rock stars of social innovation,” also announced the winner of its waste-reduction competition, which was judged by Gregory, model-activist Angela Lindvall, and designers Geren Lockhart (of Geren Ford) and Scott Mackinlay Hahn (Loomstate).
Three college students took home the top prize for SEA: Endless, an apparel label that also serves as a quasi-library for products.
College students David Baron, Steve Kane and Zeshan Muhammed took home the top prize for SEA: Endless, a closed-loop apparel label that also serves as a quasi-library for products. The premise? Buy a hat, wear it, and when you’re done, return it to SEA for recycling into new hats. “We’ve finally settled on a way that we really want to attack with the supply chain,” Baron tells Ecouterre. “I recognize we are outsiders, so no fashion industry experience, but I recognize how amazing it can be to offer end-of-life products. It’s all about setting it up in a way for more effective recycling.”
Lindvall, who’ll also be judging television’s Project Runway All Stars wasn’t sold on SEA’s idea right away. “Honestly, at first I wasn’t sure about Sea: Endless,” she tells us. “But in the end I saw that these are some really innovative business guys so I look forward to see how they’re going to turn out their business.
Cheers to Yoxi, the winning SRRs (that’s “socially responsible rock stars”), and a fashionable future without waste.