Karen Walker Casts Kenyan Artisans in New Ethical Eyewear Campaign

Karen Walker, Africa, Kenya, Ethical Fashion Programme, Ethical Fashion Africa, eco-friendly sunglasses, sustainable sunglasses, eco-friendly eyewear, sustainable eyewear, fair-trade fashion, fair trade, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Florence, artist.


But Walker kicked it up a notch, turning the camera on the machinists, cutters, tailors, production managers, and metal workers involved in the collection, as well as the Maasai crafters behind some of the more intricate beadwork seen on the pouches.

Walker turned the camera on the machinists, cutters, tailors, production managers, and metal workers involved in the collection.

“We were thrilled to be able to work with the Ethical Fashion Initiative on this project and wanted to expand on that by presenting not only the pouches they’re creating for us, but also something more intimate – a glimpse into the world that the work is coming from,” Walker told the Telegraph on Wednesday. “This campaign captures both this innate optimism and love of maximum impact in the images themselves and also the way in which they direct our attention to this part of the world and the work being done there. In short, the images help to bring visibility to this place, these people and the work of the Ethical Fashion Initiative.”

Walker says she plans to further her relationship with Ethical Fashion Initiative. “We’re intending to continue our work with the EFI in 2014 and beyond and we’re looking forward to expanding our work with them into new areas,” she told Daily Life.

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[Via the Telegraph]

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