Katharine Hamnett Designs Sexy, Eco-Friendly Beachwear for Yooxygen

Katharine Hamnett, Yooxygen, eco-friendly swimsuits, eco-friendly bikinis, eco-friendly beachwear, sustainable fashion, eco-fashion, green fashion, sustainable style, eco-friendly summer

When it comes to the polemical slogan tee, nobody does it better than Katharine Hamnett. The London-based designer, who’s been doling out wearable catchphrases like “Choose Life,” “No War,” and “Use a Condom” since 1983, is teaming up with online retailer Yooxygen to hawk another well-timed statement: “Save the Sea,” a 14-piece collection of ecologically minded one-piece swimsuits, bikinis, trunks, coverups, and beach totes.

Katharine Hamnett, Yooxygen, eco-friendly swimsuits, eco-friendly bikinis, eco-friendly beachwear, sustainable fashion, eco-fashion, green fashion, sustainable style, eco-friendly summer

SAVE THE SEA

Made from sustainable fabrics such as organic cotton, organic silk, and recycled polyester, the ethical beach collection harkens to the golden age of glamour. The 1950s-inspired silhouettes, decked in polka dots, stripes, and ruffles, will draw out your inner retro-bombshell in no time.

“The sea that we all love is dying due to the impact of human activities,” says Hamnett of her collection.

But behind the glam trappings is a less glitzy story. “The sea that we all love is dying due to the impact of human activities such as oil spills, sewage dumping, industrial pollution, and overfishing,” says Hamnett. “It’s important as consumers and voters that we all know the facts, so that we can do what is needed to save it. Take action you can make the difference.”

Another reason to vote with your dollars: A percentage of the retail price of the collection goes to help West African farmers through Hamnett’s “Fashioning a Better Future” project, which is run by the Organic Exchange.

+ Katharine Hamnett Beach

+ Yooxygen

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One Response to “Katharine Hamnett Designs Sexy, Eco-Friendly Beachwear for Yooxygen”

  1. […] Surfrider Foundation’s surfers-meet-environmentalists day — a.k.a. International Surfing Day — happens Sunday. So if you’re looking for a good outfit for the festivities, you’ll be glad to know that keeping our waterbodies clean has gotten more fashionable than ever, thanks to designer Katharine Hammett’s new beachwear line, Save The Sea. (via Ecouterre) […]

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