Keds wants to outfit you from head to toe. The footwear company, which pioneered the canvas sneaker in 1916, has launched an apparel line that encapsulates its “happy, hopeful, and decidedly hip” ethos. Made in the United States and available exclusively at Opening Ceremony, the array of tennis dresses, polka-dot sweaters, and seersucker shorts pays homage to classic American prep with its sharp lines, cropped silhouettes, and cheery prints.
No longer the province of soccer moms and tween Beliebers, Keds are frequently spotted on the feet of celebrity hipsters such as Chloë Sevigny and Natalie Portman. It’s this urban trendsetter that the womenswear collection was designed in mind.
Keds are frequently spotted on the feet of celebrity trendsetters such as Chloë Sevigny and Natalie Portman.
Prices for the relaxed yet pull-together styles run the gamut, from $40 for a contrast-seamed scoopneck T-shirt to $248 for a striped varsity blazer. No need to feel left out, gents: A menswear line will also be available this fall.