KHLO WITH THE FLOW
And leave it to a Kardashian to exploit social media to maximum advantage. Barely a day old, Good American has already cultivated a following on Instagram and Twitter, where fans are clamoring to be part of the #GoodSquad.
The name “Good American” recalls not only the “good American girl” who lives in denim but also the company’s broader ethos.
The brand currently offers three styles—”Good Legs,” “Good Cuts,” and “Good Waist”—that range in price from $149 to $215.
The name “Good American,” its founders say, recalls not only the “good American girl” who lives in denim but also the company’s broader ethos.
“Businesses are very often mistrusted, and often quite rightly so. But we thought that our company should behave as a good American,” Grede told the Hollywood Reporter. “Everything we make, we should make well. Right now we make all the denim in Los Angeles. It’s about a fair living wage, about supporting the local community, about having good charitable works.”
Forget good; that sounds pretty great.