Kizzy Jai Knight has been busy this past year, especially after expanding her eponymous brand to include a spinoff collection. Simply called “Jai,” the Fall/Winter 2010 line is a steely blue palette of elegant lines in comfortable fabrics. But although Jai presents a departure from the more youthful Jai Active Wear line, its essence is very much the same: Locally manufactured clothes that feel good, look great, and transform from casual to classy in no time flat.
SPIRITED SIBLING
In addition to the Tencel, recycled nylon, and recycled cotton that infuses much of her activewear collection, Knight has included luxurious organic wool to the dressier label.
Tencel, recycled nylon, recycled cotton, and organic wool make up the dressier label.
Knight’s dance background is another common thread and key influence: You can almost imagine someone pirouetting across the streets in the Sunningdale Classic and ballet flats or doing the salsa in the Anna dress on a hot summer night.
PERSONALITY SHIFT
While Jai Active Wear focused on what Knight describes as the “energetic elements of a woman’s day, balanced with the more relaxed moments she experiences,” Jai draws from the sophisticated aspects of her life. “It was a natural progression,” Knight tells Ecouterre.
Jai draws from the sophisticated aspects of a woman’s life.
By anticipating her customer’s evolving needs throughout the day, Knight has produced pieces that can bring you from your morning workout to a night on the dance floor without missing a single stitch—or step.
This line is fantastic! It all looks so fashionable but also very comfortable. I also love thehotlovemovement.com. They are an eco fashion line that has hip, comfortable clothes including organic t-shirts, messenger bags made out of bamboo and recycled billboard vinyl, plus more. They believe that we need to take responsibility for our world, which is why they only use water based dyes and sweatshop free cotton. The best part is, all proceeds from sales go to fund projects in underprivileged areas for sustainable infrastructure projects!