Levi’s Unveils the World’s Oldest Pair of Jeans at Fall 2011 Fashion Preview

Levi's, Levi Strauss, Fall/Winter 2011, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

OLDIE BUT GOODIE

The first pair of riveted denim jeans was patented by Levi Strauss and his partner Jacob Davis in 1872, so this ancient pair of pants isn’t far removed from the founders’ original vision. Wearing white gloves, Downey carefully unfolded the 132-year-old jeans, calling attention to their beautifully detailed creases and the distinctive buckle-back cinch. She purchased the jeans for $40,000—a steal considering their $150,000 insurance value.

From collaborations with hot U.S.-based designers to high-tech denim for urban cyclists, Levi’s Fall 2011 line is well-stocked with sustainable threads.

From collaborations with hot U.S.-based designers to high-tech denim for urban cyclists, Levi’s Fall 2011 line is well-stocked with sustainable threads. Some of our favorite offerings were from company’s new “Made in the U.S.A.” line, made from handcrafted selvage ringspun denim from White Oak Cone Mills in North Carolina.

Levi’s “Made in the U.S.A.” jeans are also part of the company’s “Water‹Less” line, which consumes up to 96 percent less water than the 42 liters used to process the average pair of jeans. The company is still exploring more resource-efficient ways to make jeans—from reducing the number of “finishing” wash cycles to incorporating ozone processing—and it plans to expand the collection significantly through the rest of the season.

+ Levi’s

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One Response to “Levi’s Unveils the World’s Oldest Pair of Jeans at Fall 2011 Fashion Preview”

  1. ElvisLives says:

    I SURE HOPE YOU FOLKS STICK IT OUT WITH MAKING JEANS IN THE USA! I am so disgusted with some of the Levi’s I have tried to buy that I just walk out without buying them! NOTHING FITS LIKE MY *OLD* Levi’s!!
    THANKS FOR STAYING IN THE USA!!!

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