Levi’s Cares, A Tee That Melts Ice Caps, Peace Cotton

by , 10/23/09   filed under: Eco-Fashion News, Site Seeing

Levi's Jeans

Photo by flickrohit

Levi’s adds new care tags that directs denim wearers to wash their jeans in cold water, line dry when possible, and send them to Goodwill instead of trashing them. (TreeHugger)

Speaking of laundry do’s and don’ts, The Laundress, an eco-friendly detergent company, has a few tips on keeping your sweaters clean and pristine without putting your dry cleaner on speed dial. (Allure)

A picture, they say, is worth a thousand words. This thermochromatic, organic cotton T-shirt, which changes color under sunlight, puts the consequences of global warming into perspective. (Fashioning Technology)

West African farmers didn’t think they could cultivate cotton without fertilizers, but they’re now the biggest proponents of this newfangled (or would that be oldfangled?) “peace cotton.” (AFP)

Vogue editrix Anna Wintour says that wearing the same old thing more than once is “totally okay.” (Ethical Style)

It’s ironic that so many “For the Cure” products contain dodgy ingredients or materials that are linked to cancer. Here, the greenest pink-ribbon purchases money can buy. (Ecofabulous)

Repair, not replace. Land’s End U.K. offers free mending services. (Press release)

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