Levi Strauss wants to make it easier for its customers to donate used clothing and shoes this holiday season. In collaboration with Give Back Box, the denim giant is supplying free shipping labels that will deliver any package of garments and shoes to the nearest participating Goodwill location in the United States. For every box shipped, Levi’s will contribute $5 to Goodwill, with a guaranteed minimum of $25,000 and up to $50,000. And on December 1, also known as Giving Tuesday, Levi’s will double its contribution to $10 for every label printed—and ultimately shipped—in support of the United Nations Foundation’s Global Day of Giving.
“Levi Strauss & Co. is a company guided by a strong tradition of giving back, and this holiday season we want to give our fans an opportunity to support their local community when they shop on Levi.com and Dockers.com,” said Marc Rosen, head of global e-commerce at Levi Strauss, in a statement. “Our partnership with Goodwill gives consumers a chance to reuse the boxes they receive from us, fill them with clothing they no longer need and support the important work of Goodwill in the process—it’s a win for online shoppers, the community, and the planet.”
Participation is a cinch. Simply visit www.levi.com/goodwill or www.dockers.com/goodwill and print your free shipping label. Fill any box—say the one you received with your Levi.com or Dockers.com order—with clean, dry clothing or shoes, slap on the label, and hand it off to your mail carrier as usual.
The initiative is part of Levi’s long-term effort to divert some of the billions of tons of textiles that enter landfills every year.
“Imagine if each of the hundreds of millions of packages shipped this holiday season also became an opportunity to keep clothing out of landfill and support jobs for people in the community—the impact would be remarkable.” said Michael Kobori, vice president of sustainability at Levi Strauss. “Ultimately, we hope to make recycling clothing as natural for the consumer as recycling a can or bottle. Making it even easier to donate to Goodwill will help shift consumer behavior and extend the life of clothing and other items.”