LiaMolly Wants to Bring Knitwear Manufacturing Back to the United States

by , 11/04/11   filed under: Fall/Winter 2011, Women's Eco-Fashion

LiaMolly, Fall/Winter 2011, eco-friendly knitwear, organic cotton, New Orleans, Seema Sudan, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, made in the U.S.A.


Sudan’s love affair with knitting began when she was just 9 years old, and that passion continues to burn strong today. “I was lucky to know what I wanted to do with my life at such a young age,” she tells Ecouterre. “I’m still knit-obsessed.” You won’t find any toilet-roll cozies in her collection, however. LiaMolly offers a range of luxurious, vintage-inspired sweaters, coats, and dresses—the type of worldly, feminine designs you’d find at Anthropologie. (Sudan, in fact, used to work for the retailer.)

By pledging as little as $1 through Kickstarter, you can help Sudan and Bertheaud make a down payment on a single knitting machine.

Sudan and her husband believe that quality engineering can create trend-proof clothing that will stand the test the time, both literally and figuratively. Besides integrating organic cotton in the line, LiaMolly also uses innovative techniques such as modern jacquard knitting and seamless Wholegarment construction to minimize waste.

But LiaMolly’s current predicament presents a more immediate challenge, and Sudan envisions a small, local setup for producing knits that can be sold online. Besides being born out of necessity, the move also aligns with LiaMolly’s ethos of maintaining a lighter footprint. “The local design process will allow me to make as many samples as I can until I get it right,” Sudan says. “I can knit to order. No more excess inventory, no waste.”

By pledging as little as $1 through Kickstarter, you can help Sudan and Bertheaud make a down payment on a single knitting machine. A donation of $40 or more earns you a LiaMolly headband recycled from one of its existing jacquard prints. Want to make a more permanent impression? Just $125 provides you with a Liamolly Knitting Society T-shirt, plus your name etched on the knitting machine, so Sudan can “always remember you while I’m knitting.”

+ LiaMolly on Kickstarter

+ LiaMolly

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