Gallery: Lily Cole Debuts Wild Rubber Jewelry That Benefits Amazon Rainfor...

"One of the reasons I was excited to join this campaign was to explore the rubber industry as a vehicle for green economics, which, if scaled, I see as offering real hope to the rainforest," says Cole in a statement. "This jewelery collection is just one example of how wild rubber can be used. However, if in the future the value of wild rubber can exceed what can be made from products that cause deforestation, then there is the real potential for a sustainable green economy.”

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