Little Cupcake Bakeshop Opens FEED Shop-in-Shop to Benefit Japan

Little Cupcake Bakeshop, FEED Projects, Japan, eco-fashion events, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Photo by Yuka Yoneda for Ecouterre


As a Japanese American, I think it’s so wonderful that FEED is supporting Japan with its new FEED Japan bag and T-shirt. Can you tell us a little bit about them and how people can help Japan by purchasing them?

FEED was happy to be able to respond and raise much-needed funds to help in Japan’s disaster relief by quickly creating the FEED Japan bag and T-shirt . Both items were launched soon after the earthquake and the money raised will go back to supporting aid organizations such as UNICEF and others working on the ground to provide help to those who need it most.

“I feel so lucky to wake up every day and get to run a small business and design,” Bush says.

It’s pretty obvious that you’re a supporter of responsibly sourced and produced fashion. Could you tell us about a few sustainable brands and pieces you have in your own closet?

A few sustainable brands I have some pieces of are Stewart & Brown, TOMS, and John Patrick Organic, among others.

You could have easily started a regular old clothing line with no humanitarian element. What made you decide you wanted to help the world through fashion?

I feel so lucky to wake up every day and get to run a small business and design, and it is just extra rewarding that the purpose is to help the world and give back through it all. I really can’t imagine doing it any other way!

A big thank you to Lauren Bush for making time to talk to us despite her crazy-busy schedule. If you’d like to pick up your own FEED bag, T-shirt, or cupcake to help Japan, swing by either one of the Little Cupcake Bakeshop’s locations on Prince St. in Manhattan or Third Ave. in Brooklyn. Or visit FEED’s online shop to make your purchase.

+ FEED Japan Bag $35

+ FEED Japan T Shirt $35

+ Little Cupcake Bakeshop

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