Livia Firth Curates Yoox Shop-in-Shop Featuring Four of Her Own Designs

Livia Firth Design, Eco Age, Livia Firth, Colin Firth, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly dresses, sustainable dresses, eco-friendly hats, sustainable hats, eco-friendly jewelry, sustainable jewelry, eco-friendly scarves, sustainable scarves, U.K., United Kingdom, London, Panchachuli


For fall, the Eco Age by Livia Firth boutique will feature looks from a mix of household names and niche brands, including upcycled lingerie by Charini, vegan footwear from Beyond Skin, repurposed African-made bags by Carmina Campus, bamboo clutches and sunglasses by Kayu, vintage silk purses by Sofia Retro Bazar, and casual organic-cotton separates from Stewart + Brown.

Besides curating mix of household names and niche brands, Firth will also offer four of her own designs.

“I have always believed that smart sustainable design with a lighter, cleaner impact should be both beautiful and accessible,” Firth says in a statement. “I want to make the very best available to buy easily. The opportunity to team up with pioneers of eco-commerce and design, Yooxygen was just too good to resist.”

As for Firth, she’ll be offering “fundamentals for every woman’s wardrobe”: an organic-wool little black dress (lined with cruelty-free silk and cinched with a recycled-leather sash); a butterfly-emblazoned pashmina stole (a collaboration with Panchachuli); a pair of woolen cloche hats from Pachacuti, the world’s only fair-trade-certified milliner; and a gold-and-silver necklace, handmade and finished in Devon from recycled metals.

“I have been lucky enough to be involved in designing a number of eco-accessories in the past. LFD will represent my first consolidated collection and I am hugely excited,” Firth adds.

+ Eco Age by Livia Firth

+ Yoox

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