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Livia Firth Launches Eco-Fashion Label, Collaborates With C.L.A.S.S. on Green Carpet Challenge Fabric Library

Livia Firth, C.L.A.S.S., Milan, Green Carpet Challenge, eco-celebrities, eco-friendly celebrities, green celebrities, Colin Firth, Eco-Age, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Tinseltown may have rolled up its award-season red carpet, but Livia Firth isn’t one to sit idly by on the sidelines. The Eco Age creative director, who’s married to Oscar-winning actor Colin Firth, has unveiled the first in a luxury line of clothing and accessories aptly known as Livia Firth Design. Designed with “love, fair trade rules, and environmental standards in mind,” her limited-edition skull necklace is the work of a small cooperative workshop in Devon, where artisans employ the ancient art of cire perdue (also known as lost-wax casting) to mold the individual elements by hand. “LFD has, at its heart, simplicity and glamour and a little bit of playfulness, which should always be part of our life,” Firth says.

Livia Firth, C.L.A.S.S., Milan, Green Carpet Challenge, eco-celebrities, eco-friendly celebrities, green celebrities, Colin Firth, Eco-Age, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

Livia Firth (right) and Giusy Bettoni

SAME CLOTH

Firth is also teaming up with Giusy Bettoni of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), a global network of planet-forward textile showrooms, to establish the first Green Carpet Challenge Fabric Library. Bettoni’s expertise proved invaluable during Firth’s Green Carpet Challenge, which saw some of the world’s most storied fashion houses dressing A-listers such as Meryl Streep (in Lanvin), Viola Davis (Valentino), Michael Fassbender (Georgio Armani), and Kenneth Branagh (Ermenegildo Zegna) in an array of sustainable fabrics.

Firth and Giusy Bettoni of C.L.A.S.S. are working to establish the first Green Carpet Challenge Fabric Library.

“I have known and enjoyed working with Giusy of C.L.A.S.S. for a number of years,” says Firth, who wore an Armani gown made from post-consumer recycled plastic bottles at the recent Golden Globe Awards. “Bringing together her unparalleled knowledge of sustainable fabrics with the GCC’s continued mission to increase the profile and the possibilities of sustainable style makes huge sense.”

+ C.L.A.S.S.

+ Eco Age

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One Response to “Livia Firth Launches Eco-Fashion Label, Collaborates With C.L.A.S.S. on Green Carpet Challenge Fabric Library”

  1. modaelle (@modaellemag) says:

    Thank you Livia. Not only is Livia beautiful but her examples for building the challenge for those in the limelight to share ways to be chic and sustainable at the same time is to be admired. We look forward to seeing and sharing more work by Livia. http://www.modaelle.com

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