Livia Firth Unveils World’s First Biodegradable Mannequin, Derived From Sugarcane

by , 09/19/16   filed under: Eco-Fashion News, Livia Firth

Livia Firth, Colin Firth, Anna Wintour, Natalie Massenet, Keira Knightley, Victoria Beckham, British Academy of Film and Television Arts, eco-friendly mannequins, sustainable mannequins, sugarcane, Bonaveri, bioplastics

On Sunday, as Hollywood’s finest strutted along the red carpet for the annual Emmy Awards, their counterparts across the pond cut a rug of a different hue. A joint endeavor between the British Academy of Film and Television Arts and Livia Firth’s sustainability-centered Green Carpet Challenge, “A Night to Remember” rang in London Fashion Week with an exhibition of vintage couture gowns from designers such as Hubert de Givenchy, John Galliano, and Alexander McQueen. The kickoff party was co-hosted by Firth, Vogue’s Anna Wintour, Net-a-Porter founder Natalie Massenet, and actress Keira Knightley, along with William Banks-Blaney, the vintage clothier who selected the pieces in the show. Celebrity guests such as Helena Bonham Carter, Joely Richardson, Victoria Beckham, Will.i.am, Daisy Lowe, Mario Testino, Bianca Jagger, and Firth’s husband, the Oscar-winning actor Colin Firth, gushed over the couture confections, which were displayed on biodegradable mannequins by Bonaveri.

Livia Firth, Colin Firth, Anna Wintour, Natalie Massenet, Keira Knightley, Victoria Beckham, British Academy of Film and Television Arts, eco-friendly mannequins, sustainable mannequins, sugarcane, Bonaveri, bioplastics

NIGHT TO REMEMBER

Dubbed the world’s first “eco-mannequins,” the ersatz clotheshorses consist of BPlast, a bio-based polymer made from a 72 percent sugarcane derivative, and BPaint, a range of colors produced entirely from natural plant-based resins and oils, orange-peel-based solvents, and desiccant-free cobalt salts.

Making mannequins from BPlast instead of petrochemicals reduces carbon emissions over the life cycle of the product, said Bonaveri, which is based in Milan.


Dubbed the world’s first “eco-mannequins,” the ersatz clotheshorses consist of BPlast, a bio-based polymer made from a 72 percent sugarcane derivative.


“We set ourselves the goal of designing and creating the first mannequin made from natural and biodegradable materials,” said the company. The mannequin was assessed against the Green Carpet Challenge’s Principles of Sustainable Excellence,, which is administered by Firth’s consultancy, Eco-Age, and covers issues such as social welfare, environmental protection, and training and security for workers.

“It has been a difficult path full of surprises; but thanks to commitment and expertise we are able to offer our customers a product which is environmentally conscious and aesthetically impeccable,” Bonaveri added.

RELATED | Pantene Rolls Out First Sugarcane-Based Plastic Packaging

Both BPlast and BPaint, Bonaveri added, are not a “point of arrival” but a first step in a whole new way of thinking.

“A traditional approach would have led to a new dedicated sustainable collection,” the company said. “However, Bonaveri decided from the outset that every current and future collection should be made available as a sustainable product. Customers are now able to select sustainable mannequins from any one of our collections, allowing them to ensure their own environmental policies are met, well into the future.”

+ Bonaveri

+ Eco-Age

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