Lizz Wasserman, Designer of Popomomo

by , 10/15/09   filed under: Green Designers, In the Closet With

Lizz Wasserman's closet (Popomomo)

Call it a hunch, but we knew that Lizz Wasserman, the designer behind Popomomo, had a quirky sense of style long before we laid eyes on her closet. Short for “post-postmodern movement,” the eco-chic label was a response to the unchecked consumerism Wasserman witnessed while designing for Urban Outfitters and Free People. Her labor of love is meant to be the antithesis of disposable fashion, with pieces that are not based on trends but can be worn for seasons to come. Above, Wasserman wears a vintage silk top she dyed herself, along with a bubble skirt made from a vintage skirt and a tank top. “I have a lot of these experiments that just don’t make it to the Popomomo line,” she tells Ecouterre.

Lizz Wasserman's closet (Popomomo)

I have lived with my boyfriend—soon-to-be husband—for about nine years, and this is the first apartment that we’ve shared a closet. So we share a crazy, cramped closet. As a designer, I’ve always “collected” clothing for inspiration, for pattern, for detail, or just because it’s awesome. But when we moved from Brooklyn to L.A., I really purged a lot of my closet. I stopped buying things just because they were great in general and started thinking more about if they were right for me.

Lizz Wasserman's closet (Popomomo)

In my closet, I have a ton of pattern—mostly vintage graphic and ethnic pieces, and Popomomo pieces. I can’t wait to start doing allover prints for Popomomo. I have a ton of “ethnic” vintage collected from all over the world and all over America. I always get inspired by traditional crafts; I think that’s why I liked designing for Free People so much.

Lizz Wasserman's closet (Popomomo)

One other thing about sharing a closet: My shoes have spilled out of the bedroom into the living room.

Lizz Wasserman's closet (Popomomo)

LEFT: This is my favorite fall dress from Popomomo. I’m excited to layer it over my turtleneck dress when it gets cold enough. RIGHT: This is my new favorite vintage dress. I love the crazy print, the draped sash, the dramatic shoulders, and the sleeve length. Perfect!

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4 Responses to “Lizz Wasserman, Designer of Popomomo”

  1. Envirofemme says:

    Love love love it!

  2. […] What does Popomomo stand […]

  3. joansil96 says:

    i love gfashion im only 13 but i want to be a fashion designer when i grow up and learn to own a boutique can u give me some adcvice

  4. […] Wasserman (who recently showed at NYC’s Green Shows), says Popomomo stands for Post Post-Modern Movement, where instead of “relative perspectives and endlessly reworking the past, Popomomo focuses on the new and true; creating idea – as opposed to trend – based pieces.” […]

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