Sparrow, whose efforts began as a Kickstarter campaign, before culminating in a monthlong pop-up installation in London’s Bethnal Green, admits that she is “very obsessive.”
“I want that to come across in the work and get people thinking ‘Who would be crazy enough to do this?'” she told the Irish Mirror. “The felt shop was born out of a desire to make an exhibition that was so all-encompassing that when everyone came in they were just blown away by the extent of the work, the labor involved.”
Like a real shop, everything was—and still is—for sale, though not at prices you’re accustomed to. A tin of Kirkland Signature beef stew costs £25 ($40), while a package of Wattie’s “premium quality” frozen peas will set you back £30 ($49). The most expensive item, the store’s cash register, retails at £840, or $1,370.
“It was incredibly daunting,” Sparrow recounted. “I think I have multivitamins and takeaways to thank for getting everything completed.”