Loomstate Touts Most “Transparent” Cotton T-Shirt in America

by , 09/12/14   filed under: Eco-Fashion Brands


Millions of pounds of cottonseed are incorporated into our favorite foods every year, Godfrey says. “People ask us almost every day, ‘Why should I care about organic cotton? I don’t eat it?’” he says. “Yes, in fact we found out that we do eat cotton. Plenty of it. The majority of the cotton boll doesn’t make its way into a T-shirt.”

But Loomstate wants you to have your shirt and eat it, too. Since bad fiber agriculture ties into bad food agriculture, reducing the role of chemicals in cotton crops can only reap benefits for our diets.

RELATED | Why Does Wearing Organic Cotton Matter If We Don’t Eat It?

Together with North Carolina’s TS Designs, Loomstate tracked the “overlooked half” of its organic-cotton crop, starting from a cotton farm and ending with a glass of milk.

The result? The Carolina Cotton T-shirt, produced, grown, and sewn entirely in America.

But don’t take Loomstate’s word for it. You can map the journey each T-shirt makes online.

But more than a travelog, the visual directory provides a fascinating glimpse into the complex system of moving parts that make up a supply chain, however “simple” it appears to the untrained eye.

As Godfrey says, “it’s all connected.”

+ Carolina Cotton

+ Loomstate

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