Like all Looptworks products, each Alaska Airlines item is handmade, hand-numbered, and backed by a lifetime guarantee.
“Looptworks’ collaboration with Alaska Airlines is a perfect example of how we’re pushing the boundaries of closed-loop business,” Scott Hamlin, Looptworks’ founder, said in a statement. “Creating items from textile waste is an incredibly complicated process and often requires reversing the typical logistics and product manufacturing process.”
Hamlin says that the cost of deconstructing and cleaning each seat is nothing compared to the cost of developing new materials from scratch. One pound of leather, according to Hamlin, requires 2,109 gallons of water to create.
“Our mission is to inspire change both with shoppers and within our industry’s current manufacturing model, as it is still easier to create products from new materials as opposed to repurposing existing materials,” he added. “The textile industry is the second dirtiest industry in the world behind oil; we need innovation to change.”
For Alaska Airlines, the project is part of its wider mission to integrate sustainability into its operations.
“Our sister carrier Horizon set the industry standard when a handful of enterprising employees would drive truckloads of inflight recyclable trash to sorting facilities more than 25 years ago,” said Jacqueline Drumheller, sustainability manager for Alaska Airlines and Horizon Air. “Our partnership with Looptworks is an example of how Horizon employees are taking inflight recycling to the next level.”
This isn’t Looptworks’ first time on the tarmac. The company previously worked with Southwest Airlines to turn its “Luv” seat covers into a variety of accessories.