Lucky Brand is returning to its made-in-America roots. The California-based denim company, which hasn’t manufactured its jeans domestically since 2010, is launching a capsule collection of homegrown threads this fall. Expected to retail for $129 apiece—or only marginally more expensive than Lucky’s current foreign-made wares—the jeans will be sewn in Los Angeles and Tullahoma, Tenn., using denim from a mill in Greensboro in North Carolina, according to CEO David DeMattei, who ordered an initial run of 150,000 pairs.
“There is a lot being written about that’s going on in China in terms of the quality and the type of environment clothes are being made in,” DeMattei told Women’s Wear Daily on Thursday. “There seems to be more of a movement now for American-made goods. That’s becoming more important to consumers.”
[Via Women’s Wear Daily]