Gallery: LUSH Clamps Down on Fur by Ensnaring Human “Victim” in Leg-Hold T...

Photos by Jo-Anne McArthuer

LUSH Cosmetics has fired off its first volley in an offensive against the fur industry—and boy, it's a doozy. To kick off its campaign against the growing popularity of fur and fur trim in Canada, the handmade cosmetics firm replaced its holiday window in Toronto's Queen Street on Tuesday with a live installation that underscored the grisly reality of the pelt trade. For 24 hours, Shannon Kornelsen, a project manager for LUSH in Eastern Canada, voluntarily "ensnared" herself in a leg-hold trap before being "dispatched" by a "trapper." The initiative, organized in collaboration with the Association for the Protection of Fur-Bearing Animals in Vancouver, will roll out over the next two weeks in 24 of its Eastern Canadian stores.

PREVIOUSLY ON ECOUTERRE: LUSH Cosmetics Fights Animal Testing by “Torturing” Human Subject

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