Gallery: LUSH Clamps Down on Fur by Ensnaring Human “Victim” in Leg-Hold T...

Photos by Jo-Anne McArthuer

LUSH Cosmetics has fired off its first volley in an offensive against the fur industry—and boy, it's a doozy. To kick off its campaign against the growing popularity of fur and fur trim in Canada, the handmade cosmetics firm replaced its holiday window in Toronto's Queen Street on Tuesday with a live installation that underscored the grisly reality of the pelt trade. For 24 hours, Shannon Kornelsen, a project manager for LUSH in Eastern Canada, voluntarily "ensnared" herself in a leg-hold trap before being "dispatched" by a "trapper." The initiative, organized in collaboration with the Association for the Protection of Fur-Bearing Animals in Vancouver, will roll out over the next two weeks in 24 of its Eastern Canadian stores.

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The groups’ mission? To urge both the public and manufacturers of fur-trimmed apparel, particularly Canada Goose, which is based in Toronto, to eschew fur and fur trim altogether. “The goal of the campaign is to expose the truth about fur trim in a way that’s blunt without directly blaming the consumer, who usually knows very little about the soft, fluffy fur lining the edge of their hood,” says Lesley Fox, executive director of the Association for the Protection of Fur-Bearing Animals. “This campaign will place the blame squarely where it belongs, the fur industry; by exposing the lies the industry uses to lure people into the ‘trap’ of purchasing its cruel and unnecessary products.”

More than three million animals are killed in Canada for their fur each year, according to the campaign.

More than three million animals are killed in Canada for their fur each year, according to the animal-rights group. Of these, over 730,000 suffer unimaginable pain in archaic body-crushing traps for hours, days, or even weeks, with many gnawing off their own limbs to escape.

Because traps aren’t selective, fur-bearing animals aren’t the only ones who are caught and killed. Hundreds of thousands of domestic cats, dogs, and some endangered species also fall victim to the snares.

+ Fur Trim is a Trap

+ LUSH Cosmetics

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