SHOP FOR HOPE
London folks who’ve been dying to get their hands on the latest eco-fashion are in luck. The Environmental Justice Foundation (EJF) is launching a pop-up shop on the first floor of Kingly Court, just behind Carnaby Street.
The tees were produced to draw attention to the plight of the child laborers in Uzbekistan, some as young as 10.
In addition to gorgeous ethical wares from sustainable labels such as Goodone, From Somewhere and Annie Greenabelle, “Pop Eco” will also feature a line of ethically made T-shirts designed by hotshot fashion designers like Luella, Alice Temperley, Ciel, Allegra Hicks, Christian Lacroix, John Rocha, and Katharine Hamnett.
The message behind the shirts—and that of the shop is deeper that it might appear. The tees were produced to draw attention to the plight of the child laborers in Uzbekistan, some as young as 10, who are forced to toil in the cotton fields under abominable conditions and with little or no pay. “In the past few years there has been a huge international effort to try to resolve the problem of state-sponsored child labour in Uzbekistan,” says Juliette Williams, director of EJF. “But there is still some way to go and the time is now to really turn up the pressure and stop this madness.”
Luella Bartley, 2008 British Designer of the Year, is one of the nonprofit’s supporters. “Cotton is something that we all take for granted, something that we all probably wear everyday without knowing the environmental damage and impact on poverty it has,” she says. “I feel that we should all make an effort to be more conscious of where our cotton comes from.”
Kingly Court, 1st Flr.
London, W1B 5PW
Monday – Saturday: 11a.m. – 6 p.m.
Sunday: 12 p.m. – 6 p.m.