M Missoni, OrphanAid Launch Charity Clothing Line to Help African Children

Missoni, M Missoni, OrphanAid, Yoox, Margherita Missoni, fashion philanthropy, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable fashion, sustainable style, Lisa Lovatt-Smith, Ghana, Africa

M MISSONI x ORPHANAID

No Missoni line would be complete without the Italian label’s distinctive chevron pattern, which Maccapani Missoni chose to highlight in pink and red. “Pink is symbolic, it refers to childhood, and red to Africa, and together they were aesthetically pleasing,” she tells WWD. “The pattern in itself is something that is ours, that belongs to us.”

OrphanAid’s goal: to ensure that children grow up in stable homes free of disease and the negative effects of rural-to-urban migration.

As president of OrphanAid Africa Italia, Maccapani Missoni’s choice of charity was obvious. OrphanAid, founded by former Vogue editor and author Lisa Lovatt-Smith in 2002, doesn’t simply support orphanages. Rather, the nonprofit focuses on the root of the problem by advocating for care reform, education, and development in Ghana. Its goal: to ensure that children grow up in stable homes free of disease and the negative effects of rural-to-urban migration.

The M Missoni for OrphanAid collection will launch in M Missoni stores in Milan on November 10, in New York on November 15, and then exclusively online at Yoox on November 16.

+ M Missoni

+ OrphanAid Africa

[Via WWD]

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