Made by Project is the show’s way of promoting that art of slow fashion while bridging the divide between maker and consumer. “The way the consumer shops has fundamentally changed and retailers have to rethink their models,” Andrew Pollard, president of Project, tells Ecouterre. “It’s no longer about just offering product. You have to offer a differentiated experience and entertainment or you run the risk of becoming irrelevant.”
Project will be head to Las Vegas next, where it’ll hold court at Las Vegas Boulevard from February 13 to 15.