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Gone are the black-and-mocha flight-attendant uniforms that Bruce Oldfield introduced in 2008. Instead, crew members will flip burgers and crisp fries in Fred Perry-style polo shirts—mustard yellow for men, gherkin green for women—that complement the palette of the redesigned restaurants. Customer-care assistants will pair plaid shirts with a dark-green pant or skirt, while managers will be identifiable by their black-and-white garb, which includes skinny ties for the gents and neck scarves for the ladies.
All the uniforms will eventually be “closed-loop,” meaning that old textiles will simply be remade into new ones.
The Hemingways also threw out the traditional baseball cap in favor of “jockey caps” with smaller peaks. And for the first time, workers will wear long aprons that are not only made of recycled plastic but are also recyclable. All the uniforms will eventually enter this “closed loop,” meaning that old or damaged textiles, instead of going to the landfill, will simply be remade into new ones.
“People are fundamental to the success of our business and we know how important a great uniform is to morale and motivation,” says Jez Langhorn, vice president of people at McDonald’s U.K. “We’re delighted to have an iconic British design team, led by Wayne Hemingway, on board to help us create our new look. They’ve succeeded in coming up with a contemporary and fresh design that I know our people will feel proud to wear.”
McDonald’s will roll out the new kit to all 87,500 employees across the United Kingdom this fall.