OUTSIDE THE BOX
Machado and Hardouin ended up using 50 bags, 72 straws, 22 cups, and eight sandwich boxes, along with a handful of rhinestones and pearls for embellishment.
“McDonald’s is a fun and modern brand and this was a progressive way to turn our packaging into art and support a community where fashion is an expression,” Matt Biespiel, senior director of global marketing at McDonald’s, said in a statement.
McDonald’s has already begun rolling out the new packaging across its U.S. restaurants. Its 36,000-plus international restaurants will follow suit throughout 2016.
“Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change,” he added. “It was fun to join these ideas together and create playful pieces that connect our customers to the brand.”
McDonald’s says it’s committed to sourcing 100 percent of its fiber-based packaging from recycled or certified sources by 2020.