Worn Again is partnering with British designers Wayne and Gerardine Hemingway to design new eco-friendly uniforms for McDonald’s U.K. The burgeoning London-based ethical label, which will be dressing all 85,000 of the fast-food chain’s employees, plans to create a closed-loop system, meaning that old uniforms will be reprocessed into raw materials for new ones sans waste. McDonald’s is the first company in Britain to commit to developing a closed-loop uniform, according to a press release.
FAST FOOD, SLOW FASHION
Worn Again and Hemingway Design will be working closely with Alexandra, a leading uniform manufacturer, to create the new kit, which Wayne Hemingway describes as “young” and “fresh.” “The collaboration with McDonald’s fits with what we stand for: great design that goes hand in hand with long-term sustainability,” he says. “This is a bold commitment from McDonald’s, and one that we are delighted to be part of. But as well as being a move towards sustainability, these clothes need to feel fabulous to wear.”
“But as well as being a move towards sustainability, these clothes need to feel fabulous to wear,” Hemingway says.
The uniforms are expected to be revealed just in time for the 2012 Olympic Games in London. Accordingly, McDonald’s employees at the Olympic Park restaurants will be the first to don the new threads. After the games, the uniforms will roll out to McDonald’s 1,200 restaurants across the United Kingdom, with the closed-loop textiles slowly phased in over the next few years.
Here’s hoping that other businesses, including McDonald’s on our side of the pond, catch wind of this development and jump aboard.