M&S to Sell First “Shwop Coat” Made From Customers’ Unwanted Woolens

by , 10/05/12   filed under: Eco-Fashion News

Marks & Spencer, U.K., United Kingdom, recycled clothing, upcycled clothing, recycled fashion, upcycled fashion, recycled coats, upcycled coats, recycled jackets, upcycled jackets, Shwopping, Joanna Lumley, clothes recycling, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

All that “shwopping” is finally about to pay off. Marks & Spencer is launching its first “shwopped” product: a limited-edition women’s double-breasted peacoat made from customers’ donated woolens. At £89, the “Shwop” coat, as it’s been christened, costs half as much as it would be if it had been made from virgin wool, according to the British department store. “[The coat] marks a huge step forwards for creating a sustainable future for fashion,” says Mark Sumner, M&S’s sustainable raw materials specialist. “It’s also great for our customers who can not only see what shwopping their old and unwanted clothes can lead to, but also get their hands on a stylish coat that looks great but costs less.”

+ Shwop Coat £89

+ Marks & Spencer

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