Site Meter

Gallery: M&S Uses Enzyme Technolo...

Marks & Spencer, M&S, U.K., United Kingdom, eco-friendly school uniforms, sustainable school uniforms, fair-trade school uniforms, eco-friendly textiles, eco-textiles, enzymes, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, wearable technology, Stay New

Affordable clothing doesn’t just mean price, but also durability. UK retailer, Marks & Spencer understand the value of a buck, and are turning to technology to make their school uniforms even more durable. Their Stay NewTN technology uses an enzymatic bioblasting process to keep clothes looking as fresh as the first day of school.

Kids can be rough on their clothes, especially when they have to wear the same uniform day in and day out. M&S was sympathetic to parents on a budget, and wanted to create a solution that would alleviate costs without impacting the environment. In a collaboration with Novozymes, the retail giant has developed the Stay NewTM technology, in an attempt to not only add value for their customers, but also as part of their goal to become the most sustainable retailer by 2015!

The sustainable enzymes are adding to the garments during the textile production, helping the uniforms to be stronger right from the get-go. The enzymes are added during the bleaching and dying process, ultimately saving water and reducing energy during production.

The bioblasting enzymes help the fibers strengthen from the inside out, helping to eliminate fiber ends that can stick out from the surface, causing pilling or tears. The Novonzymes are also environmentally safe, being derived from natural proteins.

With the additives of Nonozymes, the surfaces of the uniforms are more durable, resistant to tearing and wear called by use and washing. The Stay New Uniforms have already hit M&S stores, and have received rave reviews. With this technology, parents will only have to splurge on new uniforms when their kids hit an inevitable growth spurt!

+ Marks & Spencer

+ Novozymes

[Via Fiber2Fashion]

Leave a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

Add your comments

NEW USER

Sign me up for weekly Ecouterre updates

Let's make sure you're a real person:

CURRENT USERS LOGIN

Lost your password?

  • Welcome to Ecouterre.com, your online guide
    to the best ideas, innovations and emerging
    trends in eco fashion, sustainable style,
    organic beauty and ethical apparel.

    get the free Ecouterre newsletter

    Submit this form
  • follow ecouterre on:

  • The EDUN Runway at New York Fashion Week Was a Brand New Start

  • Ecouterre on Facebook
  • Ecouterre Video

    The Latest Eco-Fashions from the Green Shows at New York Fashion Week



    The Green Shows at New York Fashion Week