NET-A-PORTER x GREEN CARPET CHALLENGE
Firth, Vogue editrix Anna Wintour, and Net-a-Porter’s Natalie Massanet, who currently chairs the British Fashion Council, unveiled the collection at an exclusive event at London Fashion Week a day ahead of its launch on Tuesday. Twenty percent of the proceeds will benefit (Red), a charity that finances Global Fund projects that help eliminate mother-to-child transmission of HIV in Africa.
20 percent of the collection’s proceeds will benefit (Red), which finances projects that help eliminate mother-to-child transmission of HIV in Africa.
The designers employed planet-friendly materials like Oeko-Tex-certified French lace, tulle, and silk; Newlife fabric derived from post-consumer recycled plastic bottles; traceable wool yarn from Australia; and lead-free Swarovski crystals.
“We decided early on that the Green Carpet Challenge would work on two levels: on the world’s red carpets to get our favorite A-listers wearing sustainable style in front of the flash bulbs and then deep in the supply chain with real producers all over the world making systemic change,” Firth says. “For the first time this collection puts the two together in a wonderful symbiotic relationship and shows the power of Net-a-Porter as a fashion-industry game- changer when it embraces sustainable style and I look forward to working with them forever and ever.”
That’s not all the eco-schmoozing these bold-faced names did. On Saturday, Firth joined Wintour, Massanet, and former Karl Lagerfeld muse Amanda Harlech for the premiere of Handprint at the W London hotel in Leicester Square. Directed by Mary Nighy, daughter of actor Bill Nighy, and starring actress-model (and Isabella Rossellini progeny) Elettra Wiedemann, the film aims to promote awareness of the conditions endured by garment workers in the third world.