NewlyMaid Recycles Your Ugly Bridesmaid Dress into a Sexy Black Frock

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We all have a fugly bridesmaid dress stuffed in the back of our closets. But, here’s your chance to transform that never-worn-again number into a sexy black frock you’ll love. Mail your polyester monstrosity to NewlyMaid and you’ll receive a discount on a little black dress you’ll actually wear. Old bridesmaid dresses will be donated to charity or broken down into yarn for a future NewlyMaid dress. Don’t let those dresses languish in your closet!

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FUG TO FAB

Newlymaid is part of the matrimonially minded Dessy Group, which also owns Cynthia Rowley Bridesmaids, Lela Rose Bridesmaids, Sandals Destination Wedding Dresses, Alfred Sung, and After Six. “Like a lot of companies, we strive to make dresses that will be worn again, but at the end of the day they probably aren’t,” says Alan Dessy, the group’s president and CEO.

Irredeemable dresses made from 100 percent polyester will be broken down to create new NewlyMaid garments.

The process is simple. Unearth your old but undamaged (i.e. no rips, stains, or broken zippers) bridesmaid, mother-of-the-bride, social occasion, or prom dress from your closet, then package it according to NewlyMaid’s instructions. Once the company receives your dress, they’ll send you a discount code for 30 to 50 percent off one of their brand-new dresses. Shop away and find a versatile LBD for any occasion.

Most of the collected dresses will be given to Clothes4Souls.org, a new division of the nonprofit Soles4Souls, which will distribute them to people who need formal wear. Irredeemable dresses made from 100 percent polyester will be broken down to create new polyester yarn. (Future NewlyMaid styles will include certified Repreve fabrics.) So either way, your dress will be put to good use—way better than leaving it in your closet hogging up space.

+ NewlyMaid

[Via Daily Mail]

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