Nicola Formichetti isn’t a stranger to flash or dash. He’s the man, after all, who dressed Lady Gaga in a dress made of meat and hired Rick “Zombie Boy” Genest as the face of Mugler. As Formichetti prepares to branch out into his line of clothing, his love of showmanship and audacity is more than apparent. “It’ll be very digitally oriented and high-tech,” the Mugler creative director and frequent Gaga collaborator told WWD on Thursday. “We’ve been working with the same fabrics, the same techniques for hundreds of years. That’s all great, but we need something new.”
Slated to launch in mid-2013, his eponymous Formichetti label will incorporate smart textiles that utilize solar panels, charge a person’s phone, or cleave to its wearer’s body without fastenings. “Why do you have to have a zipper when you can have a jacket that’s molded to your body?” he asked.
Formichetti might even break with convention by launching his label online and dispensing with seasons.
Formichetti might even break with convention by launching his label online instead of during a fashion week or dispensing with the concept of seasons. “This year I wanted to focus on my own dream,” he said. “Being a stylist, you always hide behind a brand, but because of Gaga and Mugler, I needed to come out onto the scene. I had to embrace it.”