Never let it be said that Nicole Scherzinger doesn’t know how to dress for the occasion. The X Factor judge set London’s Battersea Power Station aglow on Thursday when she transformed herself into a living Twitter stream for the launch of EE, Britain’s first 4G mobile network. Designed by the digital maestros at CuteCircuit, which famously outfitted Katy Perry in a light-up frock for the 2010 Met Costume Gala, the floor-grazing French chiffon gown featured 2,000 LEDs, thousands of hematite Swarovski Elements, and a real-time procession of tweets from EE’s Twitter handle to fete the event.
Scherzinger, former lead singer of The Pussycat Dolls, made her feelings known through—what else?—Twitter: “I’ve been asked to wear the UK’s first ever twitter dress tonight for the @EE Launch Party @BatterseaPowerStation #tweetthedress So EXCITED!”
Scherzinger, former lead singer of The Pussycat Dolls, made her feelings known through—what else?—Twitter.
Scherzinger’s dress isn’t the first to harness the power of social networking, however. That honor goes to British chanteuse Imogen Heap, who showed up at the 2010 Grammy’s in a bona-fide “Twitdress,” complete with an oversized necklace that scrolled tweets from her fans.