Fashion must be reconsidered if it’s to move away from disposable, unsustainable trends, according to Brantley. “Consumers of the future will choose brands that can find solutions to challenges without compromising design or aesthetic,” she says. “Designers who excel at creating beautiful and sustainable product will be the leaders of our future.”
Using the Nike Considered Index, students examined all aspects of the garments supply chain, from the origins of the fiber to end-of-life disposal.
Using the Index, students examined all aspects of the garments supply chain, from the origins of the fiber to end-of-life disposal. The program also challenged them to consider three themes: “regenerative,” which focuses on recycling and repurposing salvaged materials into new designs; “heirloom,” which involves creating timeless designs that become more valuable with age and use; and “sustainable design,” with an emphasis on modern solutions that account for every aspect of a product’s life cycle, including materials, construction, and afterlife.
Tonight’s opening event toasts the next generation of designers who are able to address pressing environmental issues while staying true to good design. “This is more than just a fashion education,” says John Cherpas, Hurley’s senior vice president of design. “It is a consumer education, driving purchase behaviors that take into consideration the environment and sustainable practices in the fashion industry.”
The exhibit will run at H Space until December 16, 2011 after which it’ll go on display at the Nike headquarters in Beaverton, OR.