Nike Turns Shredded Magazines Into Colorful Sneakers

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If print is dead, then it can ask for no better afterlife than the Nike Women’s Premium Print Pack, a limited-edition lineup of sneakers made with strips of old magazines. The collection, which will debut in January, is made up of three styles: the Nike Flash Macro Premium (sail/birch), Nike Blazer Mid Premium (sail/khaki), and Nike Air Rift Premium (sail/sport red), all of which feature one-of-a-kind patterns that bear an uncanny resemblance to DNA markers.

Nike is making a limited-edition series of sneakers from strips of old magazines.

The shoes are just as exclusive. Nike is making limited quantities available only in Europe, China and “select emerging markets,” which means that any American narratives will just have to be shelved for now.

+ Women’s Premium Print Pack

+ Nike

[Via Fast Company]

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